promotion ROLES AND FIRST-YEAR ACTIVITIES
Purpose
Internal Tasks
Internal Tasks
- Develop a marketing strategy
- Enhance district's image
- Provide assistance at retail events
- Develop special events
Internal Tasks
Internal Tasks
Internal Tasks
- Draft a committee work plan
- Analyze existing promotional calendar and events
- Develop a promotional strategy, based on market analysis
- Develop an advertising strategy
External Tasks
Internal Tasks
External Tasks
- Create a logo for the Main Street district
- Produce a printed calendar of Main Street events
- Produce a business directory
- Develop an image-enhancement ad campaign for the district
- Develop holiday promotions and decorations
- Develop retail ties-ins to existing events; add fresh promotion/ads, new activities