Join Main Street Fernley in Making a Difference
Design
Promotion
Promotion
- Educating others about good design by enhancing the image of each business as well as that of the district
- Providing good design advice by encouraging quality improvements to private properties and public spaces
- Planning Main Street Fernley’s development by guiding future growth and shaping regulations
- Motivating others to make changes by creating incentives and targeting key projects
Promotion
Promotion
Promotion
- Understanding the changing market of both potential shoppers and your “competition”
- Identifying downtown assets including people, buildings, heritage, and institutions
- Defining Main Street’s market niche via its unique “position” in the marketplace
- Creating NEW image campaigns, retail promotions, and special events to lure people back downtown
Organization
Economic Vitality
Economic Vitality
- Raising money for projects and administration, from donations and sponsorship
- Managing staff and volunteers by recruiting people, supervising them, and rewarding good work
- Promoting the program to downtown interests and the public
- Managing finances by developing good accounting procedures
Economic Vitality
Economic Vitality
Economic Vitality
- Learning about the district’s current economic condition and identifying opportunities for market growth
- Strengthening existing businesses and recruiting new ones
- Finding new economic uses for traditional Main Street buildings
- Developing financial incentives and capital for building rehabilitations and business development
- Monitoring the economic performance of the district